Andrea Luca Launeck joins the Trapview team as Managing Director Trapview Italy

November 21, 2022

Trapview, a technology leader in automated pest monitoring and forecasting, is pleased to announce that a senior business executive Andrea Luca Launeck joined the Trapview team as Managing Director Italy for leading the sales organization in Italy, one of our key markets.

“With Andrea’s deep understanding of the vegetable production market in Italy and worldwide, his extensive experience with proven track record in leadership, sales and marketing, Andrea will be a crucial part of building Trapview’s commercial goals in Italy. We are confident his contributions will continue to grow revenue and take our company to the next level. With his broad understanding of the industry and his skillset, we are excited to have him lead Trapview in Italy into the future as we maintain our focus on delivering better crop protection decision support to agriculture.”


“I am excited to join Trapview in Italy to boost the digital transformation of agriculture, matching 3 fundamental pillars: environmental care, food safety and technology adoption. Decisions on pest management can finally be done now on a real time and customized situation. Thus, enabling our farmers to save resources, gaining competitiveness and contribute for more sustainable practices. I am confident that Trapview will play a significant role in further promote the agriculture excellence of the made in Italy in the value chain, caring about our planet and ourselves.”


Andrea has more than 20 years of experience in the business with deep industry expertise in vegetable crops. His invaluable and extensive experience in an international environment, with a focus on the Italian market, will add to Trapview’s talent and expertise as the business in Italy continues to grow.

About EFOS Ltd. / Trapview

Trapview is a pest insect monitoring and forecasting platform developed by a Slovenian company EFOS Ltd. Automated electronic traps enable efficient, nearly maintenance free monitoring of pest insects. Advanced artificial intelligence-based processing of trap data assists customers to get accurate and real-time understanding of pest population dynamics as well as forecast of pest development stages in a specific area. This positions Trapview as key decision support tool for planning field activities and for optimal usage of crop protection. More than 40 different insect species are being monitored all over the world with the help of Trapview solution.

Media Relations: Veronika Bozic